The National Purchase Diary Panel (NPD) measures consumer activity at the point of sale in retail stores.
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Verified
Q20: The Internet has become the first, and
Q21: The Nielsen Retail Index is a syndicated
Q22: Sources of secondary data of interest to
Q23: All pertinent primary data should be gathered
Q24: BehaviorScan uses supermarket scanners to measure consumption
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Q27: The Roper Reports and Harris Surveys deal
Q28: The Roper Reports and Harris Surveys measure
Q29: In some cases the information and insights
Q30: Secondary data alone may be sufficient in
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