The process by which a company extracts consumer behavioral patterns from analyses of huge databases containing internally and externally generated data is called
A) data mapping
B) data mining

Question

Quizplus · Accepted Answer

Data mining is the process of extracting patterns and knowledge from large datasets. It involves identifying patterns and correlations within the data to predict consumer behavior and preferences. Data mapping, on the other hand, is the process of defining the relationships between data entities and attributes within a database. Therefore, data mining is the best choice for describing the process of extracting consumer behavioral patterns from data analyses.

The Process by Which a Company Extracts Consumer Behavioral Patterns