Arbitron Radio Market Reports is a syndicated data source that
A) provides monthly purchase information from approximately 50 product categories through a panel of several thousand households
B) uses supermarket scanners to measure consumption behavior of a panel of consumers
C) provides information concerning radio listening habits
D) measures consumer activity at the point of sale

Question

Quizplus · Accepted Answer

Arbitron Radio Market Reports provides information on radio listening habits, not purchase behavior or in-store activity. Option A is describing the Nielsen Homescan panel, which is a different data source. Option B is describing supermarket scanner data, which is also a different data source. Therefore, the best choice is C.

Arbitron Radio Market Reports Is a Syndicated Data Source That