Roper Reports and Harris Survey is a syndicated data source that
A) that measures television show ratings and shares among a panel of television viewers
B) deals with public opinions on social, political, and economic subjects
C) measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews
D) reports information concerning media exposures as well as purchase behavior for several hundred product categories

Question

Quizplus · Accepted Answer

Roper Reports and Harris Survey are well-known for dealing with public opinions on a wide range of topics including social, political, and economic subjects. They conduct surveys and polls to gather insights into what the public thinks about various issues.

Roper Reports and Harris Survey Is a Syndicated Data Source