Starch Readership Reports Is a Syndicated Data Source That

Starch Readership Reports is a syndicated data source that

A) that measures television show ratings and shares among a panel of television viewers
B) deals with public opinions on social, political, and economic subjects
C) measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews
D) reports information concerning media exposures as well as purchase behavior for several hundred product categories