_____________ standards were developed to standardize market research worldwide, including ethical standards such as consistency and transparency.
A) International Organization
B) Council of American Survey
C) Marketing Research Association
D) Council of International Survey
Correct Answer:
Verified
Q79: _ involves the "rules of the game"
Q80: _ deals with the equitable determination of
Q81: Several research and marketing trade groups have
Q82: As well as ethics, a code of
Q83: _ is where a firm conducts a
Q85: The International Organization standards apply to the
Q86: According to the Council of American Survey
Q87: Laws for research involving human subjects led
Q88: In research terms, _ refers to the
Q89: _ is at the heart of market
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