__________ is at the heart of market research ethics and involves communication between the research participants and the researcher.

Question

Quizplus · Accepted Answer

Informed Consent is the process of providing potential research participants with information about a study, including the purpose, procedures, risks and benefits, before asking them to decide whether or not to participate. This communication process is essential for ensuring that participants understand what they are agreeing to and that their rights and welfare are protected.

__________ Is at the Heart of Market Research Ethics and Involves