Privacy follows the concept of _____________ and requires market researchers to protect the privacy of respondents and the confidentiality of their information.

Question

Quizplus · Accepted Answer

Privacy follows the concept of informed consent, which means that participants must have sufficient information on the research study in order to make an informed decision about whether to participate or not. This also requires market researchers to protect the privacy of respondents and the confidentiality of their information. The other choices are important ethical considerations in research, but they are not directly related to privacy. Beneficence, for example, requires that researchers prioritize the well-being of the participants, while avoiding deception and debriefing aim to ensure that participants are not misled or harmed by the research study.

Privacy Follows the Concept of _____________ and Requires Market Researchers