Developing an understanding of consumer needs, wants, and perceptions is not a prerequisite to effective decision making.
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Q1: Developing an understanding of consumer needs, wants,
Q3: Marketing research is the specific marketing function
Q4: Marketing research is not the specific marketing
Q5: Marketing research alone cannot guarantee that better
Q6: Marketing research alone can guarantee that better
Q7: Research, in the business context, is an
Q8: Research, in the business context, is not
Q9: Marketing research refers to procedures and techniques
Q10: Marketing research refers to procedures and techniques
Q11: Marketing research should focus on decisions to
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