Marketing research should focus on decisions to be made rather than the collection techniques used to gather information to facilitate decision making

Question

Quizplus · Accepted Answer

Marketing research is about providing information that will be useful in making business decisions. The focus should be on understanding what decisions need to be made and what information is required to support those decisions, rather than on specific data collection techniques. The choice of research methods should be driven by the research questions and objectives, not the other way around.

Marketing Research Should Focus on Decisions to Be Made Rather