The basic purpose of marketing research is to reduce uncertainty and error in decision making.

Name: The basic purpose of marketing research is to reduce uncertainty and error in decision making.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The main function of marketing research is to gather and analyze information to reduce uncertainty and error in decision making. This allows companies to make informed and effective decisions based on reliable data, rather than relying on assumptions or guesses.

The Basic Purpose of Marketing Research Is to Reduce Uncertainty