Despite the cost, small businesses and entrepreneurial ventures utilize marketing research to obtain results to help them make better marketing decisions.

Question

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Small businesses and entrepreneurial ventures need to understand their target market and competition in order to create effective marketing strategies. Marketing research helps them gather information about consumer preferences, tendencies, and behaviors which will help them make informed decisions instead of relying on guesswork. Although it can be costly, marketing research is essential for businesses who want to succeed and stay competitive in their industry.

Despite the Cost, Small Businesses and Entrepreneurial Ventures Utilize Marketing