Small businesses and entrepreneurial ventures do not benefit from marketing research due to the high cost of the research.

Question

Quizplus · Accepted Answer

Small businesses and entrepreneurial ventures can benefit from marketing research even though it may involve some cost. With technology advancements, there are many cost-effective online tools and resources available to conduct market research. Investing in marketing research can help these businesses gain valuable insights into their target audience, competitors, and market trends, which can help them make informed decisions and improve their chances of success.

Small Businesses and Entrepreneurial Ventures Do Not Benefit from Marketing