Goold and Quinn (1990) suggest a contingency approach to strategic control. The parameters they use for ascertaining which strategic control approach to use are:
A) Environmental turbulence and the degree to which goals are measurable.
B) Size of firm and the degree to which goals are measurable.
C) Environmental turbulence and industry life cycle.
D) Size of firm and industry life cycle.

Question

Quizplus · Accepted Answer

According to Goold and Quinn (1990), the parameters for determining strategic control approach are environmental turbulence and the degree to which goals are measurable. The size of the firm and the industry life cycle are not mentioned as relevant parameters in their contingency approach.

Goold and Quinn (1990) Suggest a Contingency Approach to Strategic