Which type of international strategy did Levitt (1983) believe to be most appropriate for the international business context at that time?

Question

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In his 1983 article in the Harvard Business Review, Levitt argued that the globalization of markets was leading to a convergence in consumer needs and preferences worldwide. Therefore, he believed that a global strategy, in which a company standardized its products and marketing approach across all markets, was the most appropriate for the international business context at that time.

Which Type of International Strategy Did Levitt (1983) Believe to Be