A firm exploits its core competences to expand into international markets. The centre retains autonomy. What type of strategy is this firm following?

Question

Quizplus · Accepted Answer

The firm is following an international strategy as it is expanding into international markets while retaining autonomy at the centre. A transnational strategy involves the integration of global and local operations and decision-making, a multi-domestic strategy focuses on local responsiveness, and a global strategy involves standardizing products for global markets.

A Firm Exploits Its Core Competences to Expand into International