What are criticisms of the BCG matrix? Please select all that apply.

Question

Quizplus · Accepted Answer

The BCG matrix has been criticized for only considering industry growth rate and market share to assess a business unit's performance, while ignoring other key factors such as profitability, the competitiveness of the industry, and potential market disruption. Additionally, it has been criticized for overemphasizing market share and market dominance as key success factors. The BCG matrix does not provide analysis of core competences of firms, and it does require some judgement from managers in terms of defining the market and industry boundaries.

What Are Criticisms of the BCG Matrix? Please Select All