Ryanair will be in a better position than its competitors to counter substitutes such as the ferry and Eurotunnel, given its superior price-performance ratio.

Question

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Ryanair is known for its budget pricing strategy, which gives it an advantage in countering substitutes such as ferries or Eurotunnel, as customers are more likely to choose Ryanair's flights over more expensive alternatives.

Ryanair Will Be in a Better Position Than Its Competitors