Risks of Following a Differentiation Strategy

Risks of following a differentiation strategy:

A) Consumers may not be interested in the differentiation.
B) If the price charged is so high that consumers perceive the difference as not worth paying, and it results in reduced brand loyalty.
C) Buyers may decide that their need for a differentiated product has declined.
D) Competitors may use cost advantage that results in consumers being faced with a viable substitute.