Generic competitive strategies are seen as being part of:

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Generic competitive strategies are part of the positioning approach which involves selecting a broad approach to how the company will compete in the market. The resource-based view of the firm and the inside-out approach focus on leveraging internal resources and capabilities to create a competitive advantage. Porter's Diamond is a framework for understanding the factors that contribute to the competitiveness of a nation, rather than a specific strategy for a firm.

Generic Competitive Strategies Are Seen as Being Part Of