The weaknesses that the balanced scorecard is supposed to address in relation to performance measurement are: Please select all that apply.
A) Traditional financial measures only offer a snapshot of company performance.
B) Traditional financial measures do not indicate how the organization might perform in the future.
C) Strategic goals on their own do not translate into measures that can guide employees.
D) Managers don't communicate the strategic goals to employees.

Question

Quizplus · Accepted Answer

The balanced scorecard addresses the weaknesses of using only traditional financial measures as they do not provide a comprehensive view of performance, nor do they indicate future performance. The balanced scorecard also addresses the weakness of strategic goals not being translated into specific measures that can guide employees. The option D is incorrect as it is not a weakness that the balanced scorecard is designed to address - it is an issue of communication and management effectiveness.

The Weaknesses That the Balanced Scorecard Is Supposed to Address