The work of Andrews (1971) and Ansoff (1965) is associated with which approach?
A) The learning school
B) The positioning school
C) The resource-based view
D) The design school

Question

Quizplus · Accepted Answer

The work of Andrews (1971) and Ansoff (1965) is associated with the design school of strategic management, which emphasizes the importance of a systematic and formal approach to strategy development and implementation. This school focuses on the process of strategy formulation and the use of analytical techniques to guide decision-making, rather than on a particular content or theoretical perspective.

The Work of Andrews (1971) and Ansoff (1965) Is Associated