The selection of 'generic' strategies is most associated with which approach to strategy?
A) The emergent approach
B) The learning school
C) The resource-based view
D) The design school

Question

Quizplus · Accepted Answer

The selection of 'generic' strategies is most associated with the design school approach to strategy, which emphasizes the importance of selecting and implementing a strategy based on a thorough analysis of the company's external environment and internal resources. The design school approach advocates for the use of top-down strategic planning, which includes the selection of a 'generic' strategy (such as cost leadership or differentiation) as a starting point for developing specific business strategies.

The Selection of 'Generic' Strategies Is Most Associated with Which