In a major statewide race, about what proportion of campaign money goes to buy television time?

Question

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Two-thirds of campaign money goes to buy television time in major statewide races. This is because television advertising is one of the most effective ways for campaigns to reach a large number of voters at once, and the cost of running advertisements on TV can be very high. Therefore, campaigns often prioritize TV advertising over other forms of outreach, such as direct mail or phone banking.

In a Major Statewide Race, About What Proportion of Campaign