When scanning the organization's environment, we seek to find generalizations and patterns that can lead to identification of strategic issues to be managed. This is known as:
A) search for information and ideas
B) collation
C) synthesis
D) selection

Question

Quizplus · Accepted Answer

Synthesis involves combining different pieces of information into a larger, more comprehensive understanding. In the context of scanning an organization's environment, synthesis allows us to make connections and identify patterns that can inform strategic decision-making. Collation, selection, and search for information and ideas may be part of the scanning process, but they are not specifically focused on identifying patterns and generalizations.

When Scanning the Organization's Environment, We Seek to Find Generalizations