Like Skinner's insight about the relative merits of punishment and reinforcement, researchers have found that eliciting negative emotions ________________ eliciting positive emotions.

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Research has shown that eliciting positive emotions is generally more effective in promoting behavioral change and increasing motivation than eliciting negative emotions. Negative emotions can sometimes lead to avoidance or defensive behavior, whereas positive emotions can promote approach behavior and a desire to continue the behavior that led to the positive emotion.

Like Skinner's Insight About the Relative Merits of Punishment and Reinforcement