How motivated people feel to adopt a new sustainable behavior depends on the perceived benefits of, and barriers to, that behavior.

Question

Quizplus · Accepted Answer

This statement is correct. People are more likely to adopt a new sustainable behavior if they believe that the benefits outweigh the barriers or costs associated with that behavior. This is known as the theory of planned behavior and is a commonly used framework to understand behavior change.

How Motivated People Feel to Adopt a New Sustainable Behavior