Community Based Social Marketing identifies community leaders who exhibit

Question

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Community Based Social Marketing (CBSM) aims to influence behavior change within a designated target audience by using social marketing principles that are based on behavior change theories such as the Diffusion of Innovation Theory. CBSM identifies community leaders who have both referent and expert power and leverages their influence to promote and encourage the target audience to adopt the desired behavior. Referent power comes from the community leader's ability to inspire and connect with others while expert power comes from their knowledge and experience in a particular area. By identifying community leaders who have both types of power, CBSM can effectively promote behavior change within the community.

Community Based Social Marketing Identifies Community Leaders Who Exhibit