In the diffusion of innovation model, the people who model enthusiastic support for the idea and spread this enthusiasm among their social networks are called

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The people who model enthusiastic support for the idea and spread this enthusiasm among their social networks are called early adopters. They are the second group in the model, after innovators. They are known for being opinion leaders and having a high degree of social status, which allows them to influence others in their network to also adopt the innovation.

In the Diffusion of Innovation Model, the People Who Model