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Which of the Following Is False About Opinion Leaders in the Diffusion

Question 23

Multiple Choice

Which of the following is false about opinion leaders in the diffusion of innovation model?


A) They are found among the early adopters.
B) They tend to be more integral to the system than innovators.
C) They use both expert and referent power to influence others.
D) Their level of success is positively correlated with the size of their social networks.

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