The discovery model and the creation model are often presented as two contradictory extremes, when in actuality successful entrepreneurs use both - at various stages and in various situations. A more ambidextrous approach. A number of hypotheses on this fact - verified by research, can be proposed.
-Hypothesis A: The more uncertainty and complexity there is in the environment, the more the creation model is used.

Question

Quizplus · Accepted Answer

When the environment is uncertain and complex, entrepreneurs are more likely to use the creation model to develop innovative solutions to address the challenges they face.

The Discovery Model and the Creation Model Are Often Presented