The book speaks about how "it depends", when it comes to selecting one of the kinds of processes. We have described two archetypal approaches:
1)the testing, improvising and successively emerging model (≈ effectual)
2)the linear, analytical, systematic model (≈ causal)
On which of the following occasions would the effectual approach (1) be the first choice:
A) you know the goal and can predict the consequences of your decisions and actions
B) market already exists and is ready to be captured
C) mature market, mature product that will be renewed
D) new unknown market, new product category
E) uncertainty high, predictability low
F) uncertainty low, predictability high
G) the situation is disruptive by nature - something will be radically transformed
H)the task is to refine and optimize something
I)large-scale, long-term industrial investments
J)a large-scale, technically complex project

Question

Quizplus · Accepted Answer

The effectual approach is best suited for situations where the market is new or unknown (D), where uncertainty is high and predictability is low (E), and in disruptive situations where radical transformation is expected (G). This approach thrives on experimentation and flexibility, making it ideal for navigating uncharted territories and adapting to unforeseen changes.

The Book Speaks About How "It Depends", When It Comes