Blue Ocean Strategy is a book on management and strategy which argues that in highly competitive situations, where the pressure to cut prices is often very high, one should develop radically different value propositions that render the competition irrelevant.

Question

Quizplus · Accepted Answer

This is a correct statement about the concept of Blue Ocean Strategy presented in the book of the same name. It emphasizes the need to create new market spaces or "blue oceans" by offering unique value to customers that sets businesses apart from competitors who are stuck in crowded, "red ocean" markets.

Blue Ocean Strategy Is a Book on Management and Strategy