An augmented product represents:
A) The most basic version of the product that simply delivers the core benefits.
B) What the product may be like in the future.
C) The product that delivers the core benefits in a manner the meets consumer expectations.
D) None of the above represent an augmented product.

Question

Quizplus · Accepted Answer

An augmented product includes additional features, benefits, or services that distinguish it from the core product and add value for the consumer. Options A, B, and C do not accurately describe an augmented product. Option A describes a core product, B speculates on future product developments, and C describes a product meeting expectations but does not specifically address augmentation.

An Augmented Product Represents