Which of the following would be the considered the least risky new product?
A) New category entry
B) Cost reduction
C) New market
D) New-to-the-world

Question

Quizplus · Accepted Answer

Cost reduction is the least risky new product as it involves improving an existing product or reducing the cost of production, therefore having an established market and lower uncertainty compared to new category entry, new market, or new-to-the-world products.

Which of the Following Would Be the Considered the Least