The ATAR model is a type of _________.
A) composition analysis
B) breakdown analysis
C) purchase analysis
D) potential sales analysis

Question

Quizplus · Accepted Answer

The ATAR model, which stands for Awareness, Trial, Availability, and Repeat, is a breakdown analysis. It breaks down the factors that contribute to a brand's market share and helps identify areas for potential improvement in each stage of the customer journey.

The ATAR Model Is a Type of _________