An underlying goal of concept evaluation is to:
A) Identify which concepts to move forward.
B) Identify key competitors.
C) Initiate formal product launch.
D) Involve all important stakeholders in the concept evaluation process.

Question

Quizplus · Accepted Answer

The main purpose of concept evaluation is to determine which concepts should be pursued or moved forward. The other options mentioned, such as identifying competitors and involving stakeholders, may be important aspects of the process but are not the primary goal. Initiating a formal product launch comes after the concept evaluation stage.

An Underlying Goal of Concept Evaluation Is To