_________ is the introduction of a product into a foreign market without any change to the product itself or the promotion campaign.
A) Straight extension
B) Product adaptation
C) Promotion adaptation
D) Product extension

Question

Quizplus · Accepted Answer

Straight extension refers to introducing a product into a foreign market without making any changes to the product itself or the promotion campaign. This approach is often used when the company believes that the product will appeal to consumers in the foreign market without any modifications.

_________ Is the Introduction of a Product into a Foreign