_________ is an altering of the product to meet local conditions or preferences, but the general promotion campaign remains basically the same.
A) Communication Adaptation
B) Straight Extension
C) Dual Adaptation
D) Product Adaptation

Question

Quizplus · Accepted Answer

Product adaptation involves altering the product to meet local conditions or preferences while keeping the general promotion campaign mostly the same. Communication adaptation involves changing the promotion campaign to fit local preferences, while straight extension involves offering the same product and promotion in different markets without any changes. Dual adaptation involves both altering the product and the promotion campaign to fit local preferences.

_________ Is an Altering of the Product to Meet Local