An ethnocentric orientation can lead to __________, or an overall failure of a firm to understand host country differences that may require different approaches to marketing and management.

Question

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Ethnocentrism can lead to a narrow, self-centered view of the world, or "cultural myopia," where a firm may believe that their own cultural norms and practices are the only way to do business. This can result in an overall failure to understand and adapt to host country differences, including marketing and management strategies.

An Ethnocentric Orientation Can Lead to __________, or an Overall