MNCs should not only be cost competitive but also be capable of delivering products that satisfy the needs and preferences of local customers, which often differ from one country or region to another.

Question

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MNCs (multinational corporations) operating in different countries should not only focus on cost competitiveness but also on catering to the needs and preferences of local customers. This may involve adapting their products, marketing strategies, and distribution channels to fit the local market conditions and cultural values. By doing so, MNCs can increase their chances of success and create long-term value for both customers and shareholders.

MNCs Should Not Only Be Cost Competitive but Also Be