Competitive pressures in an increasing number of industries indicate that firms pursue globalization and localization at the same time.

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Many firms today adopt a "glocalization" strategy, which involves balancing global standardization and local adaptation to meet the needs and preferences of different markets. This allows firms to achieve economies of scale and scope through global integration, while also remaining sensitive to local cultures, regulations, and customer demands. Therefore, firms often pursue both globalization and localization strategies simultaneously rather than focusing on one or the other exclusively.

Competitive Pressures in an Increasing Number of Industries Indicate That