When implementation of company plans and objectives has to be adjusted for local customization, it is an example of the influence of ________.
A)divergence
B)globalization
C)ethnocentrism
D)recapitulation

Question

Quizplus · Accepted Answer

Divergence refers to the customization or adaptation of company plans and objectives to fit the needs and preferences of local markets or cultures. This is often necessary because global markets are not homogenous and what works in one market may not work in another. Ethnocentrism is an attitude that favors one's own culture over others and does not relate to the customization of company plans. Globalization refers to the increasing interconnectedness and interdependence of markets and cultures worldwide, but does not address the need for customization. Recapitulation is not relevant to the question.

When Implementation of Company Plans and Objectives Has to Be