What should marketers' goals be for the marketing mix across cultures?

Question

Quizplus · Accepted Answer

Marketers' goals for the marketing mix across cultures should be to provide the same level of service and product quality that is expected throughout the world. This helps to ensure consistency in brand image and customer satisfaction, as well as avoiding cultural misunderstandings and mistakes. Providing different levels of service and quality in each market may lead to negative perceptions and inconsistent brand image. While profitability is important, it should not be prioritized over maintaining a strong brand image and consistent customer experience.

What Should Marketers' Goals Be for the Marketing Mix Across