Which of the following are required to identify the positioning strategy?
A) points of differentiation and points of parity
B) unique selling proposition and competitive frame of reference
C) points of parity and points of differentiation
D) competitive frame of reference and points of differentiation
Correct Answer:
Verified
Q4: A disadvantage of the firmographics market segmentation
Q5: The segmentation procedure includes _.
A) setting segmentation
Q6: All of the following are stages in
Q7: Which of the following targeting strategies is
Q8: The target market relative attractiveness of segments
Q9: Customer journeys and buyer personas are developed
Q10: Which technology makes personalization at the individual
Q11: An assertion of the reasons the target
Q13: The positioning base with brand image, ideal
Q14: Creating a positioning map requires which three
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