Creating a positioning map requires which three steps?
A) define the market, choose the two dimensions, and plot the positions of each brand
B) define the market, choose the four quadrants, and plot the positions of each competing brand
C) define the market, choose the two dimensions, and plot the positions of each competing brand
D) define the market, choose the four quadrants, and plot the positions of each brand

Question

Quizplus · Accepted Answer

To create a positioning map, the first step is to define the market being targeted. Then, two dimensions need to be chosen, such as price and quality or convenience and luxury. Finally, the positions of each competing brand are plotted on the map based on their perceived price and quality, or other chosen dimensions. Therefore, the answer is choice C.

Creating a Positioning Map Requires Which Three Steps