Which of the following is not a characteristic of effective purpose-led branding?
A) meaningful
B) unique
C) sustainable
D) coherent

Question

Quizplus · Accepted Answer

All of the other characteristics - meaningful, unique, and coherent - are essential for effective purpose-led branding. However, sustainability may or may not be relevant to a brand's purpose. While sustainability is certainly an important consideration for many companies today, it is not necessarily a defining characteristic of purpose-led branding.

Which of the Following Is Not a Characteristic of Effective