All of the following are components of the brand identity planning model EXCEPT ______.
A) brand image
B) brand purpose
C) brand offers in the market
D) brand identity imprint

Question

Quizplus · Accepted Answer

Brand image is not a component of the brand identity planning model; it is the perception of the brand in the minds of customers, whereas the brand identity planning model focuses on how the brand identifies and expresses itself.

All of the Following Are Components of the Brand Identity