While it is important to gain information on the prospect, it is relatively unimportant to gain any information on the prospect's organization prior to initiating sales dialogue.

Question

Quizplus · Accepted Answer

It is important to gain information on both the prospect and their organization before initiating sales dialogue. Understanding their organization's industry, size, goals, and challenges can help tailor pitch and approach, as well as identify potential pain points that the product or service could address.

While It Is Important to Gain Information on the Prospect