Sandy is a salesperson for XYZ Computer Co.As she moves into the presentation portion of the sales process, Sandy should do all of the following except:
A) Convey to the buyer how her product will meet the buyer's confirmed needs
B) Explain how the product's features translate into meaningful benefits
C) Convince the buyer that Sandy's product is the lowest price product on the market
D) Provide rationale for why the prospect should buy from Sandy as opposed to one of Sandy's competitors
E) Sandy should do all of the above

Question

Quizplus · Accepted Answer

Sandy should not try to convince the buyer that her product is the lowest price product on the market, as this may not be true and can undermine her credibility. Instead, she should focus on demonstrating the value and benefits of her product in meeting the buyer's needs.

Sandy Is a Salesperson for XYZ Computer Co